We are looking for an eager communications expert and content creation native to drive our student marketing activities. The ideal candidate will share our passion for student life and have omnichannel skills across the web, social media, and (yes) print to get our audiences excited and engaged in our student-centric programming. You will be a chameleon of concepting, copywriting and campaigning, with a desire to develop writing and planning for social content. Predominantly, the role will lead, plan, and execute marketing strategies to drive student participation. Essentially, have an eye for creatives and be keen to have fun doing it.

This diverse role requires data interpretation, social media campaigns, EDM creation, website maintenance and the occasional signage installation. The Communications Coordinator helps oversee the marketing strategies of Arc and its programs in close collaboration with internal stakeholders, the design team and senior leadership. The Communications Coordinator will proactively devise and deliver campaigns at each stage of the marketing funnel, including working with stakeholders to plan promotional activities. During busy periods, Arc Marketing is super hands-on, supporting our student-facing colleagues in delivering outstanding student experiences both online and in person.

Who are we?
Arc is a social enterprise based out of UNSW with a mission to create the best student experience. This mission encompasses a range of services and opportunities across Clubs, Volunteering, Community, Sport, Creative, Sustainability, Help and Wellness. A typical day at Arc can start with Wellness Warriors free breakfast, a lunchtime board game with our favourite Clubs, playing Social Sport in the afternoon, and then hitting the Roundhouse for Gigs in the Garden. Arc is one of the largest student organisations in Australia with 30,000 members, 300 clubs and 30 student programs.

Arc Marketing is the creative engine room of the organisation, charged with enhancing the brand, building the reputation, and attracting diverse participants to our awesome opportunities. We respond to internal client requests and drive strategic, central campaigns that support our mission. The team is fiercely student-focused and religiously collaborative as we strive to create impactful communications. We also provide external creative services, such as graphic design and video production, through our boutique agency, Campus Creative. The team prides itself on being inclusive, hard-working and innovative in our approach.

Responsibilities
• Oversee the planning, operations and reviews of Arc-related marketing across student and stakeholder communications.
• Research, create, and execute strategic campaigns that enhance Arc’s reputation and support our mission to create the best student experience.
• Lead and collaborate with internal and external stakeholders to maximise student involvement across various projects and programs.
• Build relationships with external stakeholders at UNSW and beyond to position Arc favourably in pursuit of its strategic aspirations.
• Inspire and develop alongside the communications team.
• Take the lead on maximising the patron experience from awareness to engagement to feedback.
• Manage the organisation’s brand and ensure a vibrant brand across Arc collateral, communications, and promotional activities.
• Undertake market research, gap analysis and competitor analysis and produce recommendations for senior leadership.