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Communications Coordinator

15/04/2024
10/05/2024
$55,000.00+
Permanent - Full Time
Kensington Campus
Administration,Marketing,Operations

We are looking for an eager communications expert and content creation native to drive our student marketing activities. The ideal candidate will share our passion for student life and have omnichannel skills across the web, social media, and (yes) print to get our audiences excited and engaged in our student-centric programming. You will be a chameleon of concepting, copywriting and campaigning, with a desire to develop writing and planning for social content. Predominantly, the role will lead, plan and execute marketing strategies that drive student participation and reputational enhancement. Essentially, have that flare for creatives and be keen to have fun doing it. This diverse role requires data interpretation, social media campaigns, EDM creation, website maintenance and the occasional signage installation. The Communications Coordinator helps oversee the marketing strategies of Arc and its programs in close collaboration with internal stakeholders, the design team and senior leadership. The Communications Coordinator will proactively devise and deliver campaigns at each stage of the marketing funnel, including working with stakeholders to plan promotional activities. During busy periods, Arc Marketing is super handson as we support our student-facing colleagues in providing outstanding student experiences both online and in person.

 

Who are we?

Arc is a social enterprise based out of UNSW with a mission to create the best student experience. This mission encompasses a range of services and opportunities across Clubs, Volunteering, Community, Sport, Creative, Sustainability, Help and Wellness. A typical day at Arc can start with Wellness Warriors free breakfast, a lunchtime board game with our favourite Clubs, playing Social Sport in the afternoon, and then hitting the Roundhouse for Gigs in the Garden. Arc is one of the largest student organisations in Australia with 30,000 members, 300 clubs and 30 student programs. Arc Marketing is the creative engine room of the organisation that is charged with enhancing the brand, building the reputation, and attracting diverse participants to our awesome opportunities. We respond to internal client requests and drive strategic central campaigns supporting our mission. The team is fiercely student-focused and religiously collaborative as we strive to create impactful communications. We also provide external creative services like graphic design and video production through our boutique agency, Campus Creative. The team prides itself on being inclusive, hardworking and innovative in our approach

Job Description

Responsibilities

• Oversee the planning, operations and reviews of all Arc-related marketing across student, commercial and stakeholder communications.

• Research, create and execute strategic campaigns that enhance the reputation of Arc and support our mission to create the best student experience.

• Lead and collaborate with internal and external stakeholders to maximise student involvement across various projects and programs.

• Build relationships with external stakeholders at UNSW and beyond that position Arc favourably in its strategic aspirations.

• Manage, inspire and develop the capabilities of the communications team.

• Take the lead on maximising the patron experience from awareness to engagement to feedback.

• Manage the organisation’s brand and ensure vibrant branding across all Arc publications, communications and promotional activities.

• Undertake market research, gap analysis and competitor analysis and produce recommendations for senior leadership.

Desired Skills and Experience

The successful candidate will be able to demonstrate the following:

• Tertiary education in Marketing/Communications or equivalent experience

• Successful content creation and campaign experience across website, Meta, TikTok, and EDM

• Ability to gather, synthesise and interpret data and undertake evidence-based decisionmaking in marketing contexts.

• Experience working within teams and building rapport with internal stakeholders.

• Market research ability to analyse results that drive create meaningful recommendations.

• Track record of entrepreneurial, resourceful and creative approaches to marketing

• Excellent oral and written communication skills across scripting, report writing, business cases, pitches and editing skills. 

• Particular sensitivity and empathy for student or youth audiences and their lived experiences

 

What We Can Offer You

• Flexible, hybrid work environment

• Rewarding, impactful deliverables that improve the lives of students and the extended UNSW community

• A spot on our currently undefeated (ok, we have played one game) volleyball team

• A strong culture of development with opportunities through UNSW, AGSM, SEN and more

• Fun, social and supportive culture (with monthly cake, run club, crafternoons and more)

 

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